What have we achieved with Website Marketing Expertise?
To quote but 4 cases, of several.
Case 1: Some 5 years back, we were approached by a loft and cavity wall insulation surveying company who requested that we use our website marketing expertise to supply sales leads. The number of leads we generated swamped them initially and so we had to move fast to find others in the industry to whom we could supply the excess leads. These had to be outside of the geographical area which our first client operated in, so there was no competition. (We do NOT make our clients chase each others' tails by selling leads to multiple clients as do so many others in the same line of business that we operate in.)
We now supply around 20 odd other surveyors and installers nationwide, with sales leads for loft and cavity wall insulation, all generated by website marketing techniques. Various websites have been used to achieve a high level of very good quality leads. The subject matter of the websites has ensured that certain sections of the population, those eligible to obtain grant funding for example, have easily found our web sites in organic listings of Google, Bing, 'green' websites and elsewhere. As virtually ALL our efforts are aimed at generating search engine traffic - i.e. from those potential customers who are actively seeking specific services - the quality of the leads we have supplied since is such that they converted at anywhere between 50% and 100%. Conversion is crucially dependent on the surveyor or installer supplied to, how fast they are on the case, the specific deal open to their potential customers etc. and therefore out of our immediate control.
Our systems are designed so that as soon as someone makes an enquiry, our client is supplied with that enquiry within seconds, by email, SMS or other method. The person making the enquiry receives an immediate email response stating that a named, reputable company will be contacting them as soon as possible. This helps to prevent further surfing and therefore competition from being contacted.
The leads are costing our clients around 16% compared to the lower quality leads supplied by call centres and other agencies like us, whilst being supplied only once, to a single business, rather than 3 or more. We are consistently told that our leads are of higher quality than those obtained elsewhere. We are able to keep the cost of generating the leads to a bare minimum due to the website marketing techniques employed by our experts.
Case 2: Around 6 years ago, a potential client in the automotive industry was approached after we spotted their advertisements in various nationally distributed paper media. These were double page spreads with a very prominently displayed website address, which they believed would generate traffic. Their website had a counter on the front page which told us that we were generating around half the visits to the site (when checking its traffic levels) - perhaps 10 in total daily. Initially, we offered a revamp of their website, including search engine optimisation etc. We were told in no uncertain terms that the internet did not work and that there was no way the client was going to pay up front for any work done on the site or on a new one. We offered sales lead provision instead, to which the client stated that if we could provide good quality leads, he would be more than willing to pay for them. Mere days after launching our own website, the leads started coming in via organic search engine results. His payments to us allowed the ramping up of leads by the implementation of an effective Pay Per Click campaign on Google. That client very immediately diverted a proportion of their annual, £0.25m conventional advertising budget to us, whilst saving hugely on the remainder. We have been providing good quality sales leads in high numbers ever since.
So started the change in our own business strategy, which up until that point had been the provision of websites for a one off payment and subsequent hosting costs etc. and which was increasing our clients' fortunes, though not our own. We're paid for performance, not promise.
Case 3: We designed e-commerce websites for 2 clients, both clothing retailers without an online presence. They paid nothing for the website design. They do not pay for website hosting. They do not pay for website maintenance. They do not pay for domain name purchase or renewals. They pay us only when we generate a sale. A sale they might otherwise not have made. It's that simple. And it gives us a kick up the rear every day, because if we're not making our clients a gain in profit, we're not being paid either. As we do not take any money upfront, and you pay us based only on our performance, i.e. increased sales, and not for promises of page 1 on Google, there's little, or indeed no risk to you. In fact, there's no danger of your own website being 'sand boxed' or blacklisted, as we keep the whole operation completely separate from it, designing afresh on a domain we own, purchased specifically for the purpose.
Case 4: We approached, in 1999, a debt advice company in business since 1969 and employing a total staff of 4 for the whole period. Within a couple of years, they were employing 30, until later bought out by a major competitor. The client informed happily informed us that it was our efforts on the internet which had enabled them to expand so rapidly after 30 years of static non growth and the buy out had allowed them to retire in relative luxury.
